In today’s hyper-connected world, where time is of the essence and competition is fierce, staying ahead requires embracing cutting-edge solutions. Step into the future of sales and watch your outreach efforts soar to new heights with the power of cold outreach automation tools. This article dives deep into the realm of cold outreach automation, unveiling the best outreach automation tools and their best practices to revolutionize your sales strategy especially in the SaaS industry.
We’ll discuss AI-backed 6 types of cold outreach automation softwares to supercharge your outreach efforts in this digital world.
Six Types of Cold Outreach Automation Tools
#1. Email Automation Tools
#2. Social Media Automation Tools
#3. CRM Automation Tools
#4. Video Outreach Tools
#5. SMS Outreach Tools
#6. PR Automation Tools
Email Automation Tools
An email automation tool focuses on automating email outreach campaigns including sending emails, reminders or follow-ups, and tracking responses.
Outreach.io
Outreach.io is a powerful email outreach platform that enables you to automate and personalize your email campaigns. It provides features like email sequencing, analytics, and integrations with CRM tools.
Features:
– Advanced personalization options
– Email sequencing
– Analytics and reporting
– CRM integrations
– Task management
– Team collaboration
– Prospect database management
– Sales automation
– Customizable templates.
Pros: Advanced personalization options, robust analytics, and CRM integrations.
Cons: Relatively high pricing, may have a learning curve for beginners.
Price:
Outreach.io pricing is divided into three categories – Standard, Professional, and Enterprise.
mailshake
Mailshake is an email outreach tool that streamlines the process of sending personalized emails and follow-ups. It offers features like email templates, scheduling, and campaign tracking. Mailshake automatically reduces
Features:
– Email templates
– Email scheduling
– Campaign tracking
– A/B testing
– Personalized follow-ups
– Analytics and reporting
– Filter Prospects by location, role, or company.
– Unlimited VOIP calls
– Call recording
Pros: User-friendly interface, pre-built templates, A/B testing capabilities.
Cons: Limited CRM integrations, occasional deliverability issues.
Price:
Mailshake’s pricing includes two categories: Engagement & Data Finder. Both categories come with different plans. Under the Engagement plan, two plans are available- Email outreach ($58/month) and Sales outreach ($83/month). Data Finder plan includes Free, Starter, Pro, and Enterprise.
Snov.io
Snov.io is an outreach marketing tool that provides a range of features designed to help businesses streamline their outreach campaigns, find and verify email addresses, and track their email outreach performance. It is a versatile tool that assists in lead generation, email outreach, and email verification, making it a valuable resource for sales and marketing professionals.
Features
– Provides complete sales solutions
– Platform of multiple tools such as Email Finder, Email Verifier, Email Tracker, Sales CRM and so on.
– Integrations with over 5,000 tools
– Supports English, Chinese, Portuguese, Spanish, and Ukrainian language.
– Prompt customer service premium members.
– Helps maintain a clean email list
– Automate follow-up sequences
– Nurture leads and increase conversion rates
Pros: Snov.io offers a vast database of verified email addresses, making it easier to find and connect with potential leads.
Cons: While Snov.io offers a free plan, it has limitations on the number of credits and features available
Price:
Snov.io offers a range of pricing plans such as Trial, starter, Pro, and Managed Service to cater to different user needs.
Social Media Outreach Tools
Dux-Soup
Dux-Soup is a LinkedIn automation tool that helps you streamline lead generation and engagement on LinkedIn. It offers features like profile visits, connection requests, and personalized messaging.
Features:
– LinkedIn automation
– Profile visits
– Connection requests
– Personalized messaging
– Tagging and note-taking
– Lead generation, visit tracking
– Auto-visit profiles
Pros: Easy to use, personalized messaging options, reliable performance.
Cons: Limited features in the free version, potential for account restrictions if used excessively.
Price:
Starting from $11.25 per user per month. It also offers a free service after signing-up.
MeetEdgar
MeetEdgar is a social media automation tool that automates content sharing and scheduling on platforms like Twitter, Facebook, and LinkedIn. It allows you to recycle and repurpose content effectively.
Features:
– Social media content automation
– Scheduling content recycling
– Category-based content organization
– Post variations
– RSS feed integration
Pros: Content automation, scheduling flexibility, content recycling.
Cons: Limited interaction with users, doesn’t support Instagram
Price:
Starting from $24.91. No trial or free plan is available.
PhantomBuster
PhantomBuster is a web automation tool that can be used for social media outreach. It offers a variety of automation options, including extracting data, sending connection requests, and scraping profiles on platforms like LinkedIn, Twitter, and Instagram.
Features:
– Web automation
– Data extraction
– Connection requests
– Profile scraping
– API access
– Social media automation on LinkedIn, Twitter, and Instagram.
– Priority support
– Provide qualified leads
– Automate outreach campaigns.
Pros: Wide range of automation options, API access, supports multiple platforms.
Cons: Requires technical knowledge for advanced tasks, potential account restrictions if used excessively.
Price:
Starting from $56. Trial or free plan is available with limited features.
CRM Automation Tools
These tools integrate with customer relationship management (CRM) systems and help automate outreach efforts, track interactions, and manage customer relationships.
HubSpot
HubSpot is a comprehensive CRM platform that includes tools for email marketing, sales automation, and customer support. It provides features like email tracking, lead scoring, and pipeline management.
Features:
– All-in-one marketing suite
– Integrated CRM system
– Automated marketing tasks
– Powerful analytics & reporting
– Personalized customer experiences
Pros: All-in-one CRM solution, extensive features, free version available.
Cons: Pricing can be high for advanced features, learning curve for complex setups.
Price for CRM Suit:
Free ($0), Starter ($30/month), and Professional ($1600).
Pipedrive
Pipedrive is a CRM platform designed for sales teams. It offers features like contact management, deal tracking, and email integration. It also provides automation options to streamline outreach efforts
Features:
– Automate repetitive tasks and workflows.
– Track deals, activities, and contacts
– Generate custom reports and analytics
– Predict revenue and monitor performance
– Sync emails and schedule follow-ups
Pros: Intuitive interface, customizable workflows, great for sales teams.
Cons: Limited marketing automation features, some users find reporting
Price:
Paid plan starts from $9.90. Trial period is available for 14 days with all features.
Salesforce
Salesforce is a widely-used CRM platform that offers extensive sales and marketing automation capabilities. It includes features like email campaigns, lead nurturing, and integration with various third-party tools.
Features:
– Best CRM platform.
– Streamline sales processes.
– Automate marketing campaigns.
– Explore a marketplace of business apps.
– Deliver excellent customer service.
Pros: Highly customizable, vast ecosystem of integrations, enterprise-level features.
Cons: Limited customization options
Price:
Starting from $25.91. Trial period is available for 30 days with all features.
Voice Outreach Tools:
CallHub
CallHub is a Multi-channel outreach platform with call and SMS automation, local presence caller ID, and robust reporting.
Features:
– Multi-channel outreach
– Clear and concise reporting
– Email marketing
– Mass SMS automation
– P2P texting
– URL tracking
– Video broadcasting and recording
Pros: trustworthy calling and texting automation tool, Multi-channel support, detailed reporting.
Cons: Limited integration options, may require training.
Price:
A free account with no credit card required feature offers you a trial period and once the trial is over, you can choose the subscription plan that is right for you. Pay as you go.
PhoneBurner
PhoneBurner is one of the best cold outreach automation softwares that drives sales up to 4x, featuring CRM integration, call recording, and real-time analytics.
Features:
– Power dialing
– Email automation
– Call recording
– CRM integration
– Real-time analytics
Pros: best for organizations.
Cons: PhoneBurner’s service is limited to only the United States & Canada, high-pricing tag for individuals.
Price:
Starting from $127 per user/month.
SalesLoft
SalesLoft is a comprehensive sales engagement platform offering email sequencing, cadence management, sales analytics, coaching, and more
Features:
– Email sequencing
– Cadence management
– Sales analytics
– Sales coaching
– Sales engagement platform
Pros: Comprehensive sales engagement platform, analytics.
Cons: Steeper learning curve, higher cost for advanced features.
Price:
Starting from $29. No trial or free plan available.
SMS Outreach Tools:
SimpleTexting
SimpleTexting is an SMS marketing tool enabling bulk messaging, keyword campaigns, contact segmentation, autoresponders, and detailed analytics.
Features:
– Bulk SMS messaging
– Keyword campaigns
– Contact segmentation
– Autoresponders
– Analytics and reporting
Pros: Easy-to-use interface, robust SMS features.
Cons: Limited integration options, SMS-only platform.
Price:
SimpleText offers $29/month with 500 credits. However, a 14-day trial is offered to users.
TextMagic
TextMagic is an SMS and MMS messaging platform with contact management, two-way messaging, templates, and reporting capabilities.
Features:
– SMS and MMS messaging
– Contact management
– Two-way messaging
– SMS templates
– Reporting and analytics
Pros: SMS and MMS capabilities, contact management.
Cons: service is limited to selected locations.
Price:
Price per text depends upon the location such as $0.049/sms for the United States.
Outplay
Outplay is a one of the leading SMS automation softwares designed to optimize outbound sales communication. It is a powerful sms automation tool that helps sales teams improve their outreach efforts, engage with prospects, and close deals more efficiently. With its robust features and intuitive interface, Outplay simplifies the process of sending personalized SMS messages at scale.
Features:
– SMS Sequences
– AI-Powered Follow-ups
– Pre-built SMS templates
– Detailed analytics and reporting
– Analytics and reporting
– Multi-channel outreach
Pros: multi-tool integration like Zapier, Office 365, Outlook etc., conversation tracking, easy UI.
Cons: Limited SMS in free subscription,
Price:
Risk-free 14-day free trial.
Public Relation (PR) Tools
Talkwalker
Talkwalker is a social media monitoring tool providing sentiment analysis, influencer tracking, competitive intelligence, and real-time alerts.
Features:
– Social media monitoring
– Sentiment analysis
– Influencer tracking
– Competitive intelligence
– Real-time alerts
Pros: Comprehensive social media monitoring, real-time alerts.
Cons: Steeper learning curve, may require advanced training.
Price:
Talkwalker offers 4 pricing plans – Starter, Business, Premium, and Strategic. To get a trial period, you will have to schedule a call with their expert.
Meltwater
Meltwater is a media monitoring solution offering sentiment analysis, brand reputation tracking, competitive intelligence, and customizable dashboards.
Features:
– Media monitoring
– Sentiment analysis
– Brand reputation tracking
– Competitive intelligence
– Customized dashboards
Pros: Extensive media monitoring, customizable dashboards.
Cons: Higher pricing, complex setup for advanced features.
Price:
There are four pricing options available – Essentials, Advanced, Suits, and Enterprise. Free plan is not available but you can request a demo.
Prowly
Prowly is a comprehensive PR software designed to streamline and enhance public relations efforts for businesses and professionals. It offers a range of features and tools to help users manage media relations, create engaging content, and monitor their brand’s online presence. Below is a brief overview of Prowly, including its key features, pros, cons, and pricing information:
Features:
Media Database: Prowly provides access to a vast media database, allowing users to easily find and connect with relevant journalists and influencers for their PR campaigns.
Media Pitching: The software enables users to create and send personalized pitches to journalists, making it easier to secure media coverage and build relationships with key media contacts.
Email Campaigns: The software allows users to design and send engaging email campaigns to their media contacts, making it easier to share news, updates, and other relevant content.
Collaboration and Workflow Management: The software offers collaboration features, allowing team members to work together, assign tasks, and track progress on PR campaigns.
Pros: Comprehensive PR Solution, time-saving automation, and easy-to-use interface.
Cons: Limited customization options compared to other PR tools.
Price:
Prowly offers a 7-day free trial with all features. Paid subscription starts with the Essential Bundle plan which is $293/mo
Best Practices for Cold Outreach Automation:
Targeted and Personalized Outreach:
To increase the effectiveness of your cold outreach campaigns, it’s crucial to target the right audience and personalize your messages. Understand your prospects’ pain points, industry, and interests to craft personalized emails that resonate with them. Utilize the data provided by your automation tool to segment your audience and tailor your messaging accordingly.
A/B Testing:
Experimentation is key to optimizing your cold outreach campaigns. Use A/B testing to analyze different subject lines, email templates, and call-to-action phrases. Test variables such as email timing, length, and tone to identify what resonates best with your audience. Continuously monitor the results and adapt your strategies based on the data to improve your outreach performance.
Follow-Up Automation:
Follow-ups are essential in cold outreach as they significantly increase response rates. Automate your follow-up sequences to ensure timely and consistent communication with your prospects. Customize your follow-ups based on the prospect’s previous interactions and incorporate personalized elements to demonstrate genuine interest and build rapport.
Integration with CRM:
Integrating your cold outreach automation tool with a customer relationship management (CRM) system enhances efficiency and effectiveness. It allows for seamless lead management, activity tracking, and collaboration between your sales and marketing teams. Syncing your outreach tool with your CRM enables real-time updates, ensuring that your customer data remains accurate and up to date.
Analyze and Optimize:
Regularly analyze the performance metrics provided by your cold outreach automation tool. Monitor open rates, response rates, conversion rates, and other relevant data to gain insights into the effectiveness of your campaigns. Identify patterns, trends, and areas for improvement. Use this data to refine your outreach strategies, modify templates, and adjust your targeting to maximize results.
Key Takeaways:
1. Cold outreach automation tools simplify and streamline the process of reaching out to prospects, saving time and increasing efficiency.
2. Personalization and targeted messaging are essential for successful cold outreach campaigns.
3. A/B testing helps optimize subject lines, email templates, and other variables to improve response rates.
4. Follow-up automation ensures consistent communication and higher engagement.
5. Integration with a CRM system enhances lead management and collaboration.
6. Regular analysis and optimization of outreach campaigns based on performance metrics are key to achieving better results.
Closing Remarks
This article has discussed the list of best cold outreach automation tools that provide businesses with the ability to scale their outreach efforts while maintaining personalized and effective communication with prospects. Individuals may be using the other top cold automation software but they should also learn how to build trust using cold outreach. By leveraging these tools and implementing best practices such as targeted messaging, A/B testing, follow-up automation, CRM integration, and continuous optimization, businesses can understand how to build trust and optimize their outreach campaigns, generate quality leads, and foster valuable connections in an efficient and streamlined manner. Stay proactive, adapt to the changing landscape, and leverage the power of cold outreach automation to drive business growth and success.
