The Role of Content in Link Building: The Ultimate Guide

In competitive industries, link-building is vital in driving organic traffic. It can drive more traffic with solid technical SEO, great on-page SEO, excellent content, and a good user experience. Search engines constantly evolve their algorithms to ensure the highest-quality content for users. Receiving quality links from external websites will make your content more trustworthy.

Based on the research done by Content Marketing Institute, 73% of B2B marketers use content marketing as part of their overall marketing strategy; also, 40% of B2B marketers have a documented content marketing strategy.

In this guide, I will share the tactics that will help you create linkable high-quality content for your website and apply those for link-building to boost SEO.

So let’s get started,

Before diving deeply into link-building strategy, review how high-quality links improve your SEPR rankings.

What is the Importance of High-Quality Link Building?

So what is high-quality content? High-quality content is what search engines and users want to see. There’s a good reason: most link-building and SEO guides focus on creating high-quality content and making links to top-quality content more accessible.

So quality content is “what search engines decide is worth sharing,” which gives answers to real people’s questions.

How high-quality content helps in quality link building?

Search engines use incoming links to rank your website. The more high-quality incoming links your website has accumulated, the higher your search engine rankings. It’s a validation, and linking must only take place for the value you provide. Search engines will look at how to rank our pages as link popularity.

Now let’s see some importance of high-quality content,

• Attracts natural backlinks

• Establishes authority and expertise

• Increases visibility and traffic

• Increased exposure makes launching and promoting products, apps, or services easier.

• Attract new business partners or investors.

Reaching a larger online audience is a critical incentive for having high-quality website content. High-quality content is the backbone of any successful digital marketing campaign. It builds trust with your target audience and provides benefits.

So what’s the technique for creating quality content? You can ensure you’re thinking about what your audience wants to see instead of only thinking about what you want them to see. Now let’s see the types of content you can include while creating high-quality content for your websites.

Types of Content That Naturally Attract Links

Every digital marketer understands the importance of content and making high-quality content. Still, many content marketers don’t know how to align the types of high-quality content they create with their desired content marketing goals.

According to recent studies by Searchlogistics, 90% of marketers use quality content for building backlinks, and they are experimenting with different types of high-quality links for playing content in link-building games.

Let me walk you through the most popular natural link-building content,

Types of Content for Link Building #1. Infographics

Infographics are the most popular type of link-building content, and with infographics, you can convey information more effectively and creatively by pairing powerful storytelling and strong data presentation.

Based on the infographics research by Demandsage, readers retain 65% of the knowledge paired with a relevant infographic. Infographics allow you to present data and tell a story quickly.

How can you create high-quality link-building infographics? To do so, follow the steps below,

1. Choose – Find an appropriate topic that resonates with your audience.

2. Research- Research about it is necessary to create your infographic.

3. Story Sketching – Sketch out the story you want to tell and develop.

4. Choose a design platform – You need a design platform to assemble everything.

Types of Content for Link Building #2. White papers

Another popular link-building content is white papers to educate the audience about a particular issue or explain and promote a specific methodology. Crafting significant content which is rich, you can repurpose it and use it to engage customers throughout your sales funnel.

How can you use white papers to build quality links for your website?

• Choose a topic that must give interest to your audience.

• The white paper is a resource meant to solve a problem, so don’t go overboard on branding.

• Present information logically, and arguments should flow toward your concluding statement.

• The editing process is more critical, so fix spelling mistakes, wordiness, or any meandering thoughts.

If you can figure out important pain points for your audience, they are encouraged to share and link to your white paper. Popular link-building methods were social media techniques, including links in social media profiles and sharing original content.

Investing in a white paper as a critical cornerstone asset is an excellent place to start if you want to build connections via social media techniques.

Types of Content for Link Building #3. Case Studies/ Research

Case studies with well-researched data offer in-depth analyses of successful strategies and experiments. It provides valuable insights for others in your industry by showcasing real-life examples and outcomes.

When other people in your industry find your case studies compelling, they may link to your content to support their claims. So this can provide additional evidence for them and more credibility for you. Creating case studies and compiling original research takes much time and planning.

To produce a well-researched case study, you may need to remember some key ingredients:

• Create something your audience engages and wants to share or reference.

• Ideally, this idea should impact your industry.

• To create credibility, you should establish yourself in your niche before making authoritative contributions.

• It’s essential to test the potential value of an idea once you have come up with an excellent premise.

• Test consumer interest online to see what information customers need.

• Create a clear content strategy; you want to go in with a plan. Figure out the goal of your survey, how you plan to use the data, and what impact you hope your survey will have; then, you can begin compiling stats.

Types of Content for Link Building #4. Webinars

Webinars are another type of content that provides an excellent platform to share your expertise with a broader audience. Attract more followers by collaborating with industry experts to co-host webinars.

Share practical tips, other resources, and valuable insights during the webinar. Participants of the webinars may link to your website while sharing their experience, and they may reference your content, that result in natural backlinking.

Here are a few strategies you can try while creating links using webinars,

• Use a chat feature or Include a clickable link, so your viewers can easily participate in your content.

• Promote your webinar through social media and Include information about it on your blog, email lists, and PPC campaigns.

• After your webinar, send surveys and a CTA that guides your audience for the next steps.

Types of Content for Link Building #5. Videos

To make your content more appealing, embed videos on your site. Each can be used as a resource to point someone to when trying to build a relationship that will lead to a link. Also, videos can appear in the SERPs in a regular search. So to create good quality videos, you must spend time, effort, and budget.

How to use video content to build links? Links always belong to good videos, so you may need to follow some tactics.

• Keep quality high and follow a formula while developing your brand through video content.

• Always include a clear call to share; if you publish on YouTube, you can use its cards and end-screen features.

• Optimize your videos to bring them to SERP.

• To earn views and share your audience, promote your videos through social media platforms like Twitter, Facebook, and Instagram.

How to do Expert Strategies Of Link-building Using Content

Search engines increasingly prioritize quality, relevance, and authority; link building continues to evolve. By developing a solid and expert-level link-building strategy, you can stay ahead of the competition and maximize your online presence.

According to a study by Backlinko, you need to build backlinks from authority news sites and blogs.

Can a website rank without link building?

Backlinks are vital to improving a website’s SEPR. It can be ranked without them if you are using long-tail or low-competition keywords.

However, this approach requires a strong focus on other SEO elements, such as high-quality content, on-page optimization, and excellent user experience.

Now let’s see what practical steps you can follow for building high-quality solid links using content,

Expert Strategies of Content In Link-building #1. Creating Linkable High-Quality Content

So what is high-quality content? In the beginning, I have already explained it to you. Still, trying to figure it out?

Alright!

To produce high-quality content, start the content creation process with in-depth research.

Remember that the well-researched provides accurate information, speaks directly to your target audience, contains flawlessly written copy, uses images, graphs, videos, or infographics when needed, and is the latest when publishing.

So finding actual in-depth industry topics plays a vital role in content creation. To do so, you may need to recognize your Industry’s content landscape with the Skyscraper Technique.

So what is Skyscraper Technique?

The Skyscraper Technique is a link-building tactic Brian Dean of Backlinko devised to create engaging content that will help you earn quality editorial links.

The Skyscraper technique contains three core steps.

Find popular link-worthy content.
Create the best content on the same topic
Promote and reach out to the right people and let them know it exists.

With the help of the skyscraper technique, Brain Increased his organic traffic by 652% in 7 Days, and he explains deeply through an SEO case study. You must read that post if you want to succeed in backlinking.

Also, According to another survey by Brain and his team that analyzed 912 million blog posts, long-form content gets more backlinks and social shares.

Based on Dean’s research, the ideal content length for social shares is shorter. But it’s still important to write at least 1,000 words per post. He says long-form content generates significantly more social shares than quick content; however, our research indicates diminishing returns once you reach the 2,000-word mark.

Image Source – Backlinko

The Skyscraper Technique is a great way to earn quality links by keeping the principles of the Skyscraper Technique in mind, following a proven process that can scale up to drive success.

Follow the steps while choosing a topic,

• Do some basic searches on search engines to examine the content already out there in your industry.

• Then start by Googling common questions or queries related to your business.

• Pay attention to “people also ask” and “related search” on Google.

  Combining great content with excellent links remains a recipe for success.

• Use sites like Quora to dig up more on the topic you choose by questions asked by the people in your industry.

• BuzzSumo is another excellent tool for this process; use it for searching your competitors’ websites or industry-specific keywords.

Top Expert Practices for Creating Linkable High-Quality Content

For linking into quality content, you must create high-quality content that can provide transparency and credible sources, ultimately creating backlinks. While writing quality content, try to be unique by doing different practices. Here are some expert techniques you can try while crafting linkable high-quality content.

1. Find existing updated research content to refer to.
2. Creating Your custom research content.
3. Creating interviews with experts for custom quotes.
4. Linking to expert resources to create credibility.

Let’s dive into each strategy with practical examples so that you can understand more.

Creating Linkable High-Quality Content #1. Find Existing Updated Research Content to Refer

High-quality content is crafted with content research; it is all about analyzing online content and, based on those conclusions, building a unique content strategy by picking out the best-performing ideas. Backing up any statements in your content strengthens and engages the readers, and others in your industry may link to your content as a reference.

For example, Suppose you are writing on a SaaS market topic. Then you can give an organic research update by Statista, which defines the software as a service (SaaS) market estimation. You can provide research data as “approximately 197 billion U.S. dollars and estimated to reach 232 billion U.S. dollars by 2024”. Google loves this way of writing fact-based statistics; thus, the experts will stand out by giving in-depth, trustworthy content.

Image Source – Statista

Readers instantly get what they want while reading a well-researched piece of content if you claim to cite specific sources throughout your article. If the subject interest them, It also allows the readers to dive deeper. Finding these existing research sources is simple; remember to give the latest and updated research content.

Creating Linkable High-Quality Content #2. Creating Your Own Custom Research Content

You can produce custom research content that is highly linkable and shareable because content creators need sources to cite. You’ll earn backlinks when content creators cite your work when they search for research to support the content they’re creating.

For example, imagine that you survey SaaS tools for businesses, write about outdated tools, and report on trending tools such as Dropbox or Slack. You can take the conclusions and trends from that work and publish them in your content. You can present them as a custom-designed guide or infographic.

Creating Linkable High-Quality Content #3. Creating Interviews with Experts for Custom Quotes

Another way to get backlinks from experts in your field is by Creating Interviews with experts for Custom Quotes. Interviewing experts in your industry is an excellent way to get backlinks and better than just linking to their content.

Some reasons which can prove this point are an emotional investment; rather than just giving them a backlink, an expert in your field will feel more emotionally invested in your content if you interview them.

Interviews allow experts and leaders to share their stories with more people. They build their brand by interacting with a new audience on a relatively deep level and can promote products or services.

For example, you can share or link the content on their blog or social media when interviewing marketers or experts. They’re more likely to do favors for you and spend more time and energy interacting with you; thus, more value is added for the expert.

Creating Linkable High-Quality Content #4. Linking to Expert Resources to Create Credibility

Finally, always look for links to expert resources to create credibility opportunities throughout your content by mentioning specific resources to assist your readers and give them actionable assistance.

For example, don’t just tell the readers they should try various email automation tools. Recommend your favorites, like Hubspot – Best for Agencies, ActiveCampaign – Best for SaaS (Integrations), Brevo (ex Sendinblue) – Best Overall. Also, include images that show what people need at a glance; try to combine all your recommendations or show any detailed graph or image that can explain the story without reading deeper.

Image Source – Telloquent

Expert Link-building Strategies Through Content #2. Creating Links to Linkable High-Quality Content

Yes, now that you have published high-quality content that can naturally attract links, your next step is to build connections for every content.

Mainly you can do this by,

• Social media marketing

• Reach out to influencers

• Creating q&a with your content

Also, you can try to get comments. Send out an email list about your post, and at the end of the email, provide a clear call to action. People share their thoughts on your blog post if they get a connection with you.

Let’s get to the details of building links to your linkable high-quality content.

Building Links to Your Linkable High-Quality Content #1. Social Media Marketing

Social media marketing is a great way to get several links you’re likely to get from people. For example, simply sharing it on your social accounts through social media advertising is the fastest way to get exposure to your target audience. Specifically, create ads for Twitter, Facebook, and LinkedIn.

Other Powerful Practices for Social Media Linking,

• To boost social media engagement, use short and branded URLs.

• To grow your audience, cross-link your social media profiles.

• To improve rankings, add deep links to your website.

• Use high-quality, engaging images alongside your social media linking.

Building Links to Your Linkable High-Quality Content #2. Reach Out to Influencers

To build linkable content, you can reach out directly to influencers who are most likely to link to your content and if you’ve quoted or interviewed people in your content.

Look into the influencer’s demographics, audience dynamics, location, size, number of tweets, types of brands they’re supporting, type of content they’re creating, their values, their goals, and what’s of interest to them. Another way is linking to similar pieces of blogger’s content already in your industry.

How can you reach out to influencers to build high-quality backlinks?

For example, you can use BuzzSumo’s feature content analyzer, an inspiration index of billions of pieces of published content, and the feature that allows you to view the articles that link to this content.

BuzzSumo shows you links to content from other pieces. It helps you to determine if it’s a quality website that will drive traffic to your site by establishing the social share potential of the blog.

Image Source – Buzzsumo

Building Links to Your Linkable High-Quality Content #3. Creating Q&A with Your Content

Q&A links are so effective because they build both backlinks and a brand. A well-researched Q&A link lets you drive real referral traffic to your website with highly relevant backlinks.

For example, search for these opportunities in Q&A networks like Quora, forums, and social media groups. This is an excellent way to show expert knowledge and attract attention from people who are already interested in your work. People can easily find it if you include a link to your Q&A thread in your Quora profile. Be sure to put links.

Image Source – Quora

Key Takeaways to Build Links with Content

• Create linkable high-quality content that is accurate, valuable, up-to-date, and flawless with 1,000+ words.

• Include relevant case studies, research data, expert opinions, and statistics.

• Immediately after publishing, build social proof by getting social shares, votes, and comments.

• Through social advertising and social outreach, get exposure to people who share similar content.

• Through direct outreach, get links to people in the same industry.

• Get links by answering questions on Q&A networks, forums, and social media groups.

• Get links by syndicating your content to relevant sites and platforms.

• Use quality link-building tools for your strategies.

Final Thoughts

The role of content in Link building is vital, which is a marketing tool to get organic traffic through search engines. Your ultimate goal is to get relevant and authentic links, so try those expert strategies of high-quality content link building. Bring success to your business with original, unique, and trustworthy practices to attract more people.