From Visibility to Authority: How We Scaled a EngageBay’s Organic Traffic by 88%

12%

LLM Visibility

70%

Ranking Improvement

110+

Backlinks Built

🧩 Client Snapshot (At a Glance)

Industry B2B SaaS (CRM)
Duration Sep 2021 – Mar 2024
Goal Boost organic visibility & keyword rankings
Key Services SEO Outreach (Listicle + Editorial)

⚠️ The Challenge

The CRM brand had built strong content but struggled to rank for competitive SaaS keywords like “CRM pricing, “” HubSpot alternatives,” “marketing automation tools”

Their backlink profile lacked relevance — most links came from generic sites that didn’t move the SEO needle.

They needed authority-building backlinks from their niche-specific blogs

Our Approach

We executed a 3-phase SEO outreach sprint focused on relevance, ranking context, and consistency.

Phase 1 — Research & Targeting
  • Client’s in-house SEO team provided us with target keywords month on month
  • We will research and prospect more relevant domains
  • Segmented opportunities:
    🧱 Listicles for visibility
    🧾 Editorials for SEO impact
Phase 2 — Outreach & Placement
  • 100% manual, personalized outreach
  • Secured Listicle & Editorial links on authoritative blogs
  • Ensured natural link velocity and contextual anchor diversity
Phase 3 — Tracking & Optimization
  • Tracked movement via Ahrefs dashboards
  • Measured keyword gains, traffic lift, and link indexation
  • Delivered transparent monthly reports with progress visuals

📈 Results

“Quality over quantity” paid off — authority, visibility, and conversions all improved.

Focus Area Outcome
Keyword Stability +70%
Competitive Visibility +88%
AI Tool Visibility +12%
Authority Building Established topical authority in the SaaS CRM space through 110+ strategic content placements.

Engagebay Ahrefs Overview

Example Links We Built For EngageBay

Listicle
Hubspot
Editorial

Why It Worked

  • Editorial links came from topical relevant blogs
  • Focused on semantic relevance, not only DA/DR
  • Consistent link velocity across 2 years
  • Natural anchor text distribution — no over-optimization.

Client Feedback

I have had the pleasure of working with Divya and her team at Unifiedist past 2 years. In that time, I have been consistently impressed with their knowledge, skills and dedication to their work.

Their team has a thorough understanding of the latest link building strategies and techniques, and has been able to consistently deliver high-quality links for my website. They are great communicator and always keeps me informed about the progress of their work. What sets Unifiedist apart from other link building agencies are their ability to understand the specific needs of the clients and tailor their approach accordingly.

They are not only able to generate quality links, but also to do so in a way that is organic and sustainable. I highly recommend Divya and her team as a SaaS link-building agency to anyone looking to improve their website’s search engine rankings and drive relevant traffic. They are a true professional and a pleasure to work with.

Sandeep-Das - client testimonial for Unifiedist

Sandeep Das, SEO Manager, EngageBay

Project Summary

Service SEO Outreach Sprint (Editorial + Listicle
Duration 36 Months
Links Acquired 110+ (Mix of Listicles & Editorials)
ROI Focus Visibility → Authority → Conversions

Key Takeaways

  • Authority = Relevance × Ranking Context
  • Listicles build visibility & trust
  • Editorials build SEO authority & improve keyword rankings
  • Outreach consistency compounds results

Looking for a reliable SaaS link-building and AI visibility partner?

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