Managing influencers is a very tedious task, and you’re not just managing tasks but also managing people and building long-term relationships. That’s where tech vendors come in. A recent report shows in 2024, the market was estimated to reach a record of 24 billion U.S. dollars.
Discovering new, lucrative potential partnerships in today’s digital marketing solutions can help you scale your approach to influencer marketing. To do well as an influencer marketing manager, you must ensure brand partnerships are a positive experience for influencers and the audience you’re targeting.
Maintaining satisfaction and managing expectations for two or more parties can take time and effort. However, any influencer marketing manager can succeed with good management and help from a few influencer marketing tools.
Influencer management can quickly become a full-time job. You must work on a good path on the influencer marketing pulse to get a great ROI from your influencer campaigns. In this article, I will walk you through the best influencer marketing platforms and tools to keep your strategy as an influencer marketing manager on track.
What are Influencer Marketing Tools?
An influencer marketing tool is a software platform that helps marketers find and manage influencer relationships and campaigns. These influencer marketing platforms find new social media influencers at scale and streamline the management of your campaigns from start to finish, making them a significant plus looking to scale and boost their marketing efforts.
It can help you position influencer marketing campaigns at scale and can vary from a simple tool that excels at helping you niche down the right influencers by filtering by location and interests to full-on campaign management with payment options. Whether you’re a start-up brand or a global consumer enterprise, it is a pillar in your influencer marketing strategy.
Benefits of Influencer Marketing Tools
Influencer marketing tools help you streamline processes, automate tasks, and help businesses run more successful influencer marketing campaigns.
Some benefits of influencer marketing tools are as follows,
- Use AI search, filters, and engagement analytics to find and connect the best influencers for your brand.
- Leverage in-depth analytics by making data-driven decisions to track progress, analyze influencer success, and improve future campaigns.
- It helps to Analyze the competition by tracking what your competitors are doing and comparing your progress to create the best influencer marketing strategies.
Top Influencer Marketing Tools for Influencer Marketing Managers to Try in 2024
How can influencer marketing tools improve your influencer marketing campaigns? Tools for influencer marketing can effectively improve your influencer marketing campaigns in many ways. From managing your campaign to measuring your ROI.
it can help you identify the best social media influencers to work with.
At the core, tools help you identify the right influencers for your business or project. Your target audience is unique, so you must find relevant influencers whose audience and style match yours.
In an Influencer campaign management system, influencer marketing tools are great at managing your campaigns efficiently. Usually, they have features like tracking campaign progress, inbox sorting, and staying organized.
Measure ROI: Influencers are there to influence results. And those results need to be measured. We compiled a list of tools from our research, unbiased websites like G2 and Captera, and our experience working with these tools.
Now, let’s jump into the top influencer marketing tools for influencer marketing managers to try in 2024 so let’s get started.
Influencer Marketing Tools for Discovery
You need an influencer marketing tool to find the best influencers for your brand if you have an internal team or agency that can take care of campaign management, payments, and tracking.
Those with an audience are ready to be exposed to your product so they can be turned into your loyal fans.
1. Heepsy
Image Source – Heepsy
Heepsy helps you to find influencers within seconds. It is an all-in-one influencer marketing platform that gives access to audience demographics, authenticity analysis, and bulk lists. It provides everything you need to manage your influencer marketing campaigns, from finding the right influencers to managing your campaigns and measuring ROI.
You can optimize your campaign with advanced audience targeting options, find the right influencers for your brand, and measure campaign performance with detailed analytics. This tool gives you a Heepsy influencer marketing platform for brands and agencies. With Heepsy, you can find influencers on Instagram, TikTok, and YouTube by filtering by location, category, follower count, engagement rate, and more.
Features
- Influencer search
- Influencer statistics
- Influencer lists
- Campaign management
Pricing
From $49/mo with a free trial.
2. HypeAuditor
Image Source- HypeAuditor
HypeAuditor is an all-in-one influencer marketing platform that enables complete coverage for influencer marketing campaigns, which has a comprehensive set of tools to discover influencers on TikTok, Instagram, YouTube, and Twitter. It is another tool powered 100% by AI that aims to provide the ultimate analytics. Businesses can reach their marketing goals better when new functions and capabilities are added monthly.
Features
- Influencer discovery
- Campaign analytics
- Content management
- Influencer tracking
- Social monitoring
- Roi tracking
- Influencer relationship management
Pricing
Starter – For each starter plan, $299 per month.
Pro – unlimited access to the platform.
Influencer Marketing Tools for Social Listening
What is social listening? Social listening is analyzing conversations and trends related to your brand. These include conversations relevant to your company, competitors, and industry.
Some examples of social listening goals you can achieve are,
- Improve customer sentiment and experience.
- Develop content, product, or marketing ideas.
- Discover new audiences to target.
3. Buzzsumo
Image Source – BuzzSumo
BuzzSumo is a tool that helps you spot outreach opportunities across social and search, enabling users to learn meaningful metrics from many influencers and see who’s boosting their content. It allows to filter and identify creators based on their authority and Identify and analyze top-performing Facebook pages, including your competitors’ pages.
Features
- Social listening
- Journalist outreach
- Content research
- Chrome extension
Pricing
BuzzSumo has limited free and paid plans starting at $99 monthly.
4. Brandwatch
Image Source – Brandwatch
Brandwatch is a social media monitoring and analytics platform that helps businesses track and analyze conversations about their brand and competitors. It also monitors the industry across various online channels, including social media, news sites, blogs, forums, and review sites.
This influencer marketing platform uses advanced machine learning algorithms to give businesses insights into consumer sentiment, demographics, and behavior. With this tool, companies measure the effectiveness of their marketing campaigns, track their brand’s reputation, and identify emerging trends and influencers in their industry.
Features
- Competitor analysis
- Attribution
- Social measurement
- Keyword tracking
- Sentiment analysis
- Follower analysis
- Influencer identification
- Social post performance
- Brand monitoring
Pricing
- $750 for smaller enterprises.
- With a highly customized approach, their primary customer base is large-scale, enterprise-level organizations with complex needs.
Influencer Marketing Tools for Outreach
Influencer outreach tools are software that helps you find the right social media influencers and will save you time and effort. With the help of influencer marketing software, you can streamline your influencer outreach process.
5. NinjaOutreach
Image Source – NinjaOutreach
NinjaOutreach is an influencer marketing software that supports you in efficiently managing your strategies and communicating with influencers and bloggers easily through many channels. This PR software can help you find top Instagram and Twitter followers to enhance your social media outreach, and It also assists in link-building and generating business leads.
You can personalize your emails with attractive templates and send these to your vital contacts for a better response rate. NinjaOutreach provides you with necessary stat reports. Email auto-sending facility enhances your outreach management.
Features
- Media Database
- Media distribution
- Monitoring
- Blogger database
- PR planner
- Contact/campaign management
- Newsroom
Pricing
$155/Mo Billed Yearly
6. Klear
Image Source – Klear
Klear is an influencer marketing platform that helps brands scale and measure influencer campaigns while creating awareness and improving ROI. It empowers marketers with robust influencer profiles, influencer search engines, campaign analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become a data-driven marketers.
Klear’s influencer search engine easily discovers influencers by category and location, focusing on influence tier, social channel, and more, and analyzes the insights to find the right partner to manage the campaign and synchronize the whole team with an integrated CRM. Klear campaign reports are data-driven to analyze the capabilities and improve the strategy by identifying areas for further growth.
Features
- Influencer finder
- Influencer analysis
- Campaign management
- Tracking and measuring
- Influencer scoring
- Influencer recruitment
- Audience analysis
Pricing
Customized based on customer size and need
7. Upfluence
Image Source – Upfluence
Upfluence is a cloud-based influencer management solution created to help businesses of all sizes. It can manage social media marketing campaigns efficiently. The platform includes an artificial intelligence (AI) system, which helps influencer marketers determine prices for hiring influencers. Its data-driven search engine allows users to send automated bulk emails and measure return on investment (ROI). You can leverage outreach templates and personalize messages with AI to boost response rates.
Features
- Influencer discovery
- Influencer analysis
- Campaign management A-Z
- Product seeding
- Affiliate management
- Influencer payments
- Campaign analytics
- Chrome extension
Pricing
Starting from $99 per month
Influencer Marketing Tools for Campaign Management
Let’s discuss a few platforms that help you manage your influencer marketing campaign: outreach, negotiation, contracts, influencer content approvals, and communication.
8. Influencity
Image Source – Influencity
Influencity is an AI-powered Influencer Marketing solution. It allows for complete Influencer Relationship Management on a single platform. Its technology stack includes 60+ features that help small and large companies customize their workflows and successfully execute end-to-end influencer campaigns. Influencity helps influence marketing managers to customize campaign workflows and execute end-to-end influencer marketing campaigns while building authentic relationships with influencers.
Features
- 20 search filters
- Robust profile insights
- Influencer lists & campaign reports
- Campaign results estimate
- Comprehensive email integration
Pricing
- Influencity has 4 pricing editions, from $98 to $698.
- A free trial is also available.
9. Traackr
Image Source – Traackr
Traackr is a data-driven influencer marketing platform that helps influencer marketing managers find new influencers and optimize influencer investments. It provides the intelligence and tools needed to run impactful influencer marketing programs. This influencer marketing platform enables marketers to invest in strategies, scale global programs, and streamline campaigns.
Features
- Audience analysis
- Campaign analytics
- Influencer scoring
- Influencer reporting
- Campaign management
- Affiliate Program
Pricing
Pricing is highly individualized, based on the customer and its needs, and doesn’t have set “plans” at a preset monthly price.
10. NeoReach
Image Source – NeoReach
NeoReach is a tech-enabled influencer software solution that manages world-class campaigns for leading brands and global Fortune 500s. They offer the best-in-class influencer search management, making building influencer relationships easy and creating effective campaigns at scale. NeoReach’s end-to-end influencer marketing platform includes creator discovery, creator transactions, campaign management, analytics, and creator payments.
Features
- Influencer sourcing & scheduling
- Content licensing and compliance
- Contract negotiation
- Competitor spend analysis
- Historical price & ROI data
- Fraud protection
Pricing
- Pricing model: Subscription
- Starting from $399.00/month
Final Thought
If you are an influence marketing manager who needs adequate workflow, then our list of influencer marketing tools can help you break into new market territories and take you to the top. Running an influencer marketing campaign takes a lot of work, and Influencer marketing tools can help you focus your energy and resources where they matter. Find the right influencers faster, manage campaigns and payments, track progress, and more to discover new creators.
What is an influencer marketing platform?
An influencer marketing platform helps you find new social media influencers at scale and streamline the management of your campaigns from start to finish.
How does an influencer marketing platform work?
Influencer marketing platforms are SaaS (Software as a Service) platforms that streamline your influencer marketing campaigns. They provide services from access to the database of influencers across different social media platforms to calculating their reach and engagement.
What is the first step in influencer marketing?
Effective influencer marketing must use the right tools and influencers to speak to the right people. The first step is to define your audience for this specific campaign, then developing audience personas is a great way to ensure you understand your target audience.
divya
Divya is a marketer, nature lover & startup enthusiast. Founder of Unifiedist. She has an immaculate experience in SaaS SEO & GTM strategy. She always follows her instinct and travels with her Ikigai.