Are you looking to level up your outreach marketing performance? The search stops here if you are a B2B company looking for the best outreach marketing strategy using AI. AI in marketing is still a relatively new trend, and many businesses may need to integrate it into their marketing efforts fully. AI helps us make effective plans, improve customer engagement, and increase efficiency in marketing efforts. Outreach is integral to the interaction, requiring an AI outreach system; otherwise, It can be challenging to keep track of the outreach on follow-up, the responses with the customer, etc. You can level your marketing game and hit your targets with AI outreach marketing tools. These powerful tools can change your sales process, boost productivity, and increase revenue. This article will discuss expanding outreach by implementing AI in your outreach marketing plan. Also, we will discuss some prominent AI-powered packed email marketing tools.
Before delving into the use of AI in outreach marketing strategy, first of all, let’s know the challenges small businesses face in outreach programs.
Challenges in Outreach Marketing Programs in Today’s Era
Before 2000, outreach was easy because of easy access to the prospects’ information. Things have changed drastically, and it is hard to reach out to prospects for business. After 2000, spamming started, and people stopped sharing information in the public domain. Thus, it’s hard to drop our email into the inbox of the respective prospect.
The struggle will always be there for outreach marketing, and overcoming this struggle is vital for the business’s success. For example, a cold email can do your business down if its performance could be better, like Poor emails with no conversions, not choosing a target audience, or annoying follow-up emails for the wrong audience.
Some of the best challenges of b2b outreach are as follows:
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Creating a Customer Profile and Separating them
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Finding the customer information like contacts etc
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Writing a planned and proper email for prospects
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Timing to bring the best prospects
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Fail to give a suitable follow-up
To overcome all these b2b outreach challenges, different areas of artificial intelligence play a crucial role and are expanding with more power. Moreover, its enormous impact drives outreach marketing to the next level. AI outreach automation platform helps you to scale and optimize your campaigns and boost your sales. Let’s see the power of artificial intelligence in outreach marketing with the help of some statistics and reports.
Power of Artificial Technology In Outreach Marketing
Technology has become more efficient in finding target audiences and customizing our B2B marketing outreach. Complications and expenses also approach B2B products, services, and solutions. Thus, interaction with buyers and building trust requires a massive investment of time and money. Traditional human interaction wasn’t the starting point of most old marketing tactics. The new marketing outreach techniques are personalized communication directly to audiences.
Image source – Hubspot
Based on the research made by Statista, overall market revenues of AI in marketing are expected to grow from 27.4 billion U.S. dollars in 2023 to 107.4 billion U.S. dollars in 2028. Also, Forrester predicts that AI-powered marketing platforms will increase to $37 billion by 2025. AI tools are used for data analysis, media buying, content generation, personalization, and more, and they use automated trigger responses for your customers. Based on the research by VerifiedMarketResearch, the SaaS Market size, based on artificial Intelligence, was valued at USD 73.8 Billion in 2020, and it will reach USD 1,547.57 Billion by 2030.
The Perfect Outreach Marketing Solution: AI Tools
What is an AI Marketing Tool?
An AI marketing tool is software that uses artificial intelligence (AI) technology to create robotized decisions, and the goal is to develop a marketing strategy that predicts the buyer’s next move. AI marketing tools quickly become essential for outreach marketing and other business activities.
Now you know a little about AI marketing tools, so let’s go through some best email marketing tools that use AI technology.
Best AI Email Marketing Tools with 99% Inbox Delivery Rate
Al-powered email marketing tools can quickly deliver effective emails for your business to the right audience. These AI tools have many features, such as email automation, content personalization, customer hyper-targeting, previous subscriber data analysis, etc.
Some best AI marketing tools with maximum inbox delivery rates are as follows,
#1. Campaigner
Image Source – influencer marketing hub
Campaigner is an AI-powered email marketing tool focusing on email automation, testing, and content personalization. Campaigners aim at customer relations and sales, as well as it is catered to all business sizes.
Features:
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Provide Detailed A/B split testing, intelligent API integration, comprehensive reporting, responsive design, etc.
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Campaigner also provides tools for monitoring and optimizing email marketing efforts.
Pricing:
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Campaigner does not offer a free plan but a 30-day free trial that supports up to 1,000 connections.
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It also provides features according to your budget and requirements.
#2. Optimail
Image source – rasa.io
Optimail is an email marketing platform of Optimove. Artificial intelligence offers customers the opportunity to continue and automatically optimize email campaigns. This AI email marketing software is helpful for many channel campaigns.
Features:
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Optimove has enabled email personalization and customer hyper-targeting.
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It also leverages all available Optimove data and insights, such as customer databases, activity tracking, predictive analytics, and AI recommendations.
Pricing:
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Optimail pricing plan starts from seed for $25/month, growth for $125/month, and unicorn for $625/month.
#3. Rasa.io
Image Source – Rasa.io
Rasa.io is an AI-powered email tool that helps you to send dynamic, personalized emails. It provides an online community and social group management system that offers email marketing in a single platform.
Feature:
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The main feature of rasa.io is that it analyzes previous subscriber data and suggests every user’s most relevant email content.
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Its personalization helps to increase the click-through rate of your emails; also, with its automation tools, you can save time and effort simultaneously.
Pricing:
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The rasa.io standard plan starts at $29 per month.
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It starts with a FREE two-week trial; Plus plan starts at $140 per month, and the pro plan starts at $499 monthly.
#4. EmailOctopus
Image source – influencer marketing hub
EmailOctopus is another simple and powerful AI tool to grow your business. It has all the features needed to grow your email list, engage your audience, and get results rapidly.
Features:
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The main feature components of EmailOctopus are importing existing subscribers and producing custom website models; you can also create great landing pages to increase the number of followers.
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It provides complete creative control with a pre-designed template and customizes it with its easy-to-use email editor or builds designs from scratch.
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EmailOctopus is a low-cost email marketing platform.
Pricing:
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Its starter plan of EmailOctopus is free and helps to send campaigns to up to 2,500 contacts.
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Another Paid pricing plans start from an $8.20% discount for non-profit businesses.
#5. Drift Email
Image Source – chrome. Google
Drift Email is an AI-powered marketing tool that analyzes all incoming marketing and sales email replies and takes action on those replies. It also helps remove friction from the buyer experience by providing a drift email extension.
Features:
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The main feature of Drift Mail is that it will free up resources by working on every reply you receive through every one of your email marketing campaigns.
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They will route that email to the appropriate company representative if a customer asks about a product or service.
Pricing:
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For small businesses, pricing starts at $2,500/month, billed annually.
Benefits of Using AI Tools in Outreach Marketing
An AI-powered outreach tool helps you stay in the mind of everyone in your pipeline. It allows you to get to the heart of the business and understand what you need to move forward. It saves time by letting you see all the emails you’ve sent, but you won’t need to send the same email a third time.
Enhance Online Outreach
You can quickly skip the content, go straight to the correct information, and stay on top of the conversation. If you need to send one last email to close the deal, you’ll have all the tools to make it happen.
AI Email marketing tools make your outreach time productive, and you won’t be sending spam emails to everyone on your list. AI tools address these problems and create email marketing outreach more effectively and efficiently.
Now let’s explore some ways to use AI in email marketing to boost your marketing outreach,
#1. Make Compelling Subject Lines
Making compelling subject lines is another area AI can personalize to the individual user. AI startup Phrase claims its AI-powered algorithms compose subject lines that outperform human-written subjects 95% of the time!
#2. Personalize Your Email Copy
Personalizing your email copy takes email marketing to the next level. With the help of an AI tool, it collects details from your contacts to discover their interests and needs. With your collected data, you can verify your contacts based on customers’ interests and quickly grab their attention with highly personalized email campaigns. Moreover, customized messages resonate very quickly for humans, and it is tough to forget. The highly targeted segments of personalized email are based on customer interest, behavior, and engagement. Once lists are curated, you can easily trigger automated emails with customized offers and discounts.
#3. Restructure Your Email Campaign
AI-powered tools can use your old data to internally break your marketing campaign into several sub-campaigns. After this process, they structure and deliver them to maximize inbox delivery by sending more targeted emails. AI email marketing software can handle many marketing tasks, such as scheduling emails, automatically personalizing messages, finding the right website and contacts, and follow-ups.
#4. Clean Up Your Email List
You already know that going through your email customer contacts takes much time. In this scenario, AI-powered technology helps us clean up email databases by automatically removing out-of-date references and updating job titles, phone numbers, and other information, improving deliverability across emails.
However, with the rapid advancements in AI technology, many AI-powered Chrome extensions are available in the Chrome web store that can automate marketing tasks and supercharge lead generation efforts. Best AI Chrome Extensions can transform your marketing strategy by extracting prospect emails and driving substantial business growth. If you want to improve your writing style, great options are available as AI Chrome extensions to boost your marketing efficiency and productivity within your browser.
Link Building & Search Ranking Improvement
As artificial intelligence (AI) proliferates among consumers and marketers, working in search engine optimization is necessary; consider how it can make your work easier and help you get better results.
So, we can also use AI tools for link-building to improve outreach. Link building can be a fully autonomous process. We can leverage AI to augment human processes to increase the efficiency of improving site quality. Below are the strategies for better link-building campaigns.
#1. Find Correct Websites Faster
First, look at websites that likely have multiple contributors or people on staff, which can be good link-building opportunities through sponsored or contributed content. Manually searching for websites to build links from can take time and effort.
The Al tools, such as ChatGPT, uses NLP (natural processing language) and machine learning to analyze the niches for the audience. It lists high-quality, relevant websites that match your search criteria.
#2. Make Engaging Outreach Messages
Due to irrelevant or unappealing outreach requests, website owners will not link back. In this case, Al powered tool like ChatGPT can help you craft personalized messages for each link prospect that resonate with them.
#3. Stay on Top of Follow-Ups
With the help of an email AI tool, follow-up emails have increased open rate and response rate much higher than initial outreach emails. Maintaining top-of follow-ups with multiple prospects can take time and effort. With Ai tools, you can schedule follow-up reminders, create follow-up email templates and enable automated follow-ups.
#4. Optimize and Monitor Responses Your Strategy
An effective link-building outreach strategy can analyze your results and optimize your marketing approach. AI marketing tools provide data and insights to help you Track open rates, CTRs, and responses, See which messages get the best answers, A/B test different email approaches, and Make data-driven improvements.
The Future of AI in Outreach Marketing
In digital marketing, AI tools and techniques are used to develop superior products or services. Additionally, reach out to target customers easily and quickly and make complex marketing decisions. According to the research paper published by Researchgate, AI-based applications have a promising future. They will create a very positive impact on marketing in terms such as,
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Efficiency
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Customer satisfaction
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Speed
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Problem-solving
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Decision-making
Gradually this will enhance brand loyalty and generate hefty revenues for your businesses. Businesses use AI to automate and optimize digital marketing efforts to grow significantly. AI technology proliferates with massive development and quickly adapting capability, creating wonders in all business industries and considerably improving marketing strategies. And as more intelligence is built, AI can drive enhanced results and predict and plan for future implementation.
Wrapping up
Outreach Marketing is a substantial part of the interaction with your target customers that requires outreach software. So, consider outreach first and make it an essential mode of communication with the target audience or company to define your roadmap for the deal. However, it can be challenging and time-consuming to keep track of the outreach marketing campaign, who to follow up with, their responses, etc. But, if you have a proper plan for running a successful online business in the future using AI-powered outreach marketing tools, it will change your marketing game to the next level.
