Industry: B2B SaaS (CRM)
Duration: Sep 2021 – Mar 2024
Goal: Boost organic visibility & keyword rankings
Key Services: SEO Outreach (Listicle + Editorial)

⚠️ The Challenge

The CRM brand had built strong content but struggled to rank for competitive SaaS keywords like “CRM pricing”, “hubspot alternatives”, “marketing automation tools”

Their backlink profile lacked relevance — most links came from generic sites that didn’t move the SEO needle.

They needed authority-building backlinks from their niche specific blogs

💡 Our Approach

We executed a 3-phase SEO outreach sprint focused on relevance, ranking context, and consistency.

🔍 Phase 1 — Research & Targeting
  • Client’s in-house SEO team provided us target keywords month on month
  • We will research and prospect more relevant domains
  • Segmented opportunities:
    • 🧱 Listicles for visibility
    • 🧾 Editorials for SEO impact
✉️ Phase 2 — Outreach & Placement
  • 100% manual, personalized outreach.
  • Secured Listicle & Editorial links on authoritative blogs
  • Ensured natural link velocity and contextual anchor diversity.
📊 Phase 3 — Tracking & Optimization
  • Tracked movement via Ahrefs dashboards.
  • Measured keyword gains, traffic lift, and link indexation.
  • Delivered transparent monthly reports with progress visuals.

📈 Results After 3 months

“Quality over quantity” paid off — authority, visibility, and conversions all improved.

Metric Before After 3 months Growth
Organic Traffic 13491 25431 +88%
Top 10 Keywords 1800 3055 +70%
High-Quality Ref. Domains 1729 1947 +12%

Example Links We Built For EngageBay

Listicle Editorial
https://blog.hubspot.com/sales/b2b-sales-tools https://chamaileon.io/resources/email-marketing-campaign-process/
https://www.leadsquared.com/sales-productivity-tools/#h-customer-relationship-management https://www.mailcharts.com/blog/sales-message-examples
https://salespanel.io/blog/marketing/marketing-automation-small-business-smb/ https://www.giosg.com/blog/ecommerce-strategy-for-peak-season
https://getprospect.com/blog/top-email-tracking-software https://www.getbeamer.com/blog/fomo-to-increase-sales
https://reply.io/sales-automation-tools/ https://demodesk.com/blog/sales-leadership-sales-tech-stack
https://www.mailmodo.com/guides/marketing-automation-software/ https://www.ameyo.com/blog/role-of-it-in-delivering-omnichannel-customer-experience-cx
https://unlayer.com/blog/best-email-marketing-softwares https://webengage.com/blog/reasons-why-business-needs-a-marketing-automation-platform/
https://betterproposals.io/blog/sales-tools-sales-managers/ https://leadconnect.io/blog/sales-kpis-to-boost-business-revenue/
https://www.ringcentral.com/us/en/blog/best-crm-for-small-business/ https://curator.io/blog/how-to-measure-social-media-roi-and-calculate-it
https://fireflies.ai/blog/small-business-tools/ https://breadcrumbs.io/blog/b2b-email-marketing/

🧠 Why It Worked

✅ Editorial links came from topical relevant blogs

✅ Focused on semantic relevance, not only DA/DR.

✅ Consistent link velocity across 90 days.

✅ Natural anchor text distribution — no over-optimization.

💬 Client Feedback

Name: Sandeep Das Designation: SEO Manager, EngageBay

I have had the pleasure of working with Divya as a link building freelancer for the past 2 years. In that time, I have been consistently impressed with her knowledge, skills and dedication to her work.

Divya has a thorough understanding of the latest link building strategies and techniques, and has been able to consistently deliver high-quality links for my website. She is a great communicator and always keeps me informed about the progress of her work.

What sets Divya apart from other link builders is her ability to understand the specific needs of her clients and tailor her approach accordingly. She is not only able to generate quality links, but also to do so in a way that is organic and sustainable.

I highly recommend Divya as a link-building freelancer to anyone looking to improve their website’s search engine rankings and drive relevant traffic. She is a true professional and a pleasure to work with.

🔑 Project Summary

Service SEO Outreach Sprint (Editorial + Listicle)
Duration 36 Months
Placements 110+ (Mix of Listicles & Editorials)
Traffic Growth +88%
Keyword Growth +70% 
ROI Focus Visibility → Authority → Conversions

⚙️ Key Takeaways

  • Authority = Relevance × Ranking Context
  • Listicles build visibility & trust
  • Editorials build SEO authority & improve keyword rankings
  • Outreach consistency compounds results