How Did 120+ Strategic Placements Elevate FreshLearn’s Search Visibility?
đ§© Client Snapshot (At a Glance)
| Industry | EdTech (Creator & Coaching Platform) |
| Duration | May 2022 – Jan 2026 |
| Goal | Increase brand visibility and improve keyword rankings in SERPs for non-Indian markets |
| Key Services | Editorial & Listicle Link Building |
â ïž The Challenge
FreshLearn was a newly launched SaaS brand entering a competitive global market dominated by well-established creator and coaching platforms like Kajabi, Teachable, and a few more.
Key challenges included:
- Low brand awareness outside India
- No strong backlink profile to support keyword rankings
- Difficulty ranking in the Top 30 positions for competitive SaaS keywords
- Need for visibility on non-Indian blogs targeting solopreneurs, coaches, and creators
- Strict geographic focus across Canada, UK, Australia, New Zealand, Europe, and APAC
- They needed credibility, authority, and organic visibilityâfast.
Our Approach
Our execution included:
- Identifying high-authority, niche-relevant blogs covering creators, coaches, and solopreneurs
- Securing editorial backlinks and listicle placements on those relevant sites
- Building brand mentions to strengthen FreshLearnâs brand signals in SERPs
- Prioritizing placements in Tier-1 & Tier-2 countries including:
- Canada, UK, Australia, New Zealand
- Germany, Switzerland, France, Belgium
- Netherlands, Denmark, and India (selective)
Every link was vetted for:
- Relevance to FreshLearnâs audience
- Organic traffic potential
- SaaS and creator-economy alignment
đ Results
Within 4 months, FreshLearn achieved measurable growth across visibility, traffic, and rankings.
| Metrics | Before (May 2022) | After 4 Months (Sep 2022) | Jan 2026 | 4 Months Growth Rate | 2.5 Years Growth Rate |
|---|---|---|---|---|---|
| Organic Traffic | 179 | 493 | 70,020 | 175.419% | 39017% |
| Top 10 Keywords | 8 | 20 | 5480 | 150% | 68400% |
| High-Quality Ref. Domains | 180 | 302 | 2108 | 67.78% | 1071% |
| Branded traffic | 0 | 0 | 857 | Nil | 85700% |

Example Links We Built For FreshLearn
Listicle
Editorial
Why It Worked
- Relevance over volume: Every backlink came from blogs that FreshLearnâs audience actually reads
- Digital PR mindset: We focused on authority, brand trust, and editorial placementsânot generic links
- Global targeting: Non-Indian publications helped improve international SERP visibility
- Audience alignment: Creators, coaches, and solopreneurs were at the center of the strategy
Client Feedback
Project Summary
| Service | Digital PR (Editorial + Listicle) |
| Duration | May 2022 – Jan 2026 |
| Links Acquired | 20+ Listicle Placements, 100+ Editorial Links |
| ROI Focus | Brand visibility, authority building, and long-term SEO growth |
Key Takeaways
- New SaaS brands can compete globally with the right Digital PR-first SEO strategy
- Niche relevance matters more than DA alone
- International visibility requires country-specific and audience-specific outreach
- Editorial and listicle links build trust faster than traditional link building




