Link building is essential to improve your SEO and rank high on SERP. For your marketing efforts, SEO plays a crucial role. And what about backlinks, and how is it essential for your SEO? Therefore, these link building statistics are essential for all marketers and SEO specialists.

What are the statistics for backlinks in SEO? This post deepens into the latest link-building stats to improve your SEO performance.

Let’s get started with some link building statistics and trends.

 

2023 Link-building Statistics

The top two most important factors for ranking on Google for target keywords are content pieces and backlinks.

Search Engine and Link Building Statistics

In the eyes of Google, Link building statistics show that your backlinks are like social proof. The more social proof you get from links, the more Google will trust your website. The more trust you gain, the higher your rankings. The following link-building statistics explain why quality links are more critical than ever and what links you should build.

 

  • 29.79% of web pages have less than three backlinks, and 55.24% have zero backlinks.

  • According to Backlinko, websites with a higher domain rating correlate with higher rankings on the first page of Google.

  • Blogging increases the chances of getting backlinks, and Blog posts with more than three videos get 55% more backlinks than posts without videos.

  • Over 73.6% of top-ranking web pages had reciprocal links, and Over 140,592 domains with at least 10K monthly visitors to see how many had reciprocal links. 

Popular Link-Building Tactics Statistics

Before you go out and build tons of links, learn about the link-building tactics that work well. There are some popular link-building statistics you need to know. How you build backlinks and the quality control you implement will impact your website. The following link-building tactics statistics explain why quality links are critical.

  • Longer blog posts get 77.2% more backlinks than short blog posts.

  • The average cost of publishing a guest post is $77.80, and the average cost of buying a link is $361.44.

  • Google’s ranking algorithm is significantly influenced by Incoming links from other websites.

  • 42% of SEO strategists spend equal time building external and internal links.

    The hardest part of SEO is link building, and 65% of digital marketers have the same opinion.

  • Links from higher domain-rating websites are highly effective than links from lower domain-rating websites.

  • Web articles containing 3,000+ words receive more backlinks, making long-form content crucial.

long format blog post

Image Source – userp.io

  • Listicle content generates the highest amount of unique backlinks compared to all other blog post content types.

  • For increasing content ranking, exact match anchor text backlinks are no more effective than non-exact match anchor text.

  • 67.5% of SEOs believe backlinks significantly impact search engine rankings

Social Media and Link-Building Stats

Social media platforms also serve as content creators who can be essential sources of backlinks. Publishing high-quality content and engaging can foster relationships that lead to valuable link-building opportunities. The following social media link-building statistics give the latest insights.

  • Social media channels are used by 61.7% of link builders for their outreach.

  • Link builders using social media for outreach gain 22% extra monthly links.

  • To find information, 23.5% of link builders use Facebook for link-building outreach.

  • 17.3% of link builders use LinkedIn for link-building outreach and finding contact info.

  • Viral content receives 2-5 times more organic traffic and backlinks.

     

 

Link Building Costs Statistics 2023

How much does link building cost? So many factors go into link costs, such as domain rating of the backlink, amount of other links on the page, quality of content you are linked from, relevance, site traffic, spam score, and countless more.

Cost also depends on whether you outsource link building or do it in-house. Using a link-building agency is a direct, straightforward cost, whereas in-house link-building often depends on salary or hourly wages, tool costs, and more.

  • For SEO link building, nearly 46% of companies spend $10,000

  • On backlinking, marketers spend from 0% to 10% of their marketing budget

  • In over 40% of markets, the cost of adding links is believed to rise in the next few years.

  • High authority backlinks cost nearly $1,000 each.

  • Low-authority backlinks from $150 to $300 per link.

Link Building Strategies Statistics

Link-building strategies will focus on quality over quantity, which can build relationships with other websites. Find a strategy and statistics that work best for your business. Some are given below,

  • 60% of businesses outsource their link-building strategy to an SEO expert.

  • 43.7% of the top-ranking pages on the internet use links that also refer back to their site. Thus, reciprocal backlinking is also essential.

  • Articles between 3,000 and 7,000 words need 77.2% more backlinks than short-form content. Internal links can also boost the SEO of your website.

  • 53% of markets use infographics to get more backlinks.

  • 51% of marketers suggest adding 2 or 3 in each post.

  • List-style articles have the highest number of links.

Top 5 Link-Building Trends in 2023

What are the link-building trends for 2023? Search engines use the quantity and quality of links pointing to a website to determine its ranking on search engine results pages.

You need to know the following information about link building to attract more visitors and increase your domain’s ranking.

The more high-quality links a website has, the higher its ranking is likely to be. Here you have link-building trends in 2023,

Link Building Trends in 2023 #1. Link Building Cold Outreach is Highly Saturated

Cold outreach is essential for every link builder’s strategy plan, but do they get worthwhile results?
For most, the answer is no. Only 8.5% of cold outreach emails generate backlinks.
Most link-building outreach campaigns send email messages to dozens or even hundreds of recipients simultaneously.

If cold outreach is a significant component of your link building strategy, it’s time to consider other alternatives with higher success rates.

  • Suppose cold outreach is your favorite link-building tactic; here are a few ways to improve success.

  • Send cold outreach emails for backlinks; the highest response rates are recorded mid-week.

  • To increase email responses by 2x, create and Send follow-up emails.

  • Personalize your body outreach content because personalized emails for link building generate higher response rates.

It is not only cold outreach; there are other great ways to invest your time and budget for link building.

 

Link Building Trends in 2023 #2. Original Research Generates Tons of Backlinks

Original research should be used at the start of your SEO strategy. It is a straightforward SEO tactic to help you build backlinks, traffic, and authority.

Original research also helps you to rank all your other content more successfully and position you as an authority in your market. It is classified as a unique piece of data you can publish.

So, the critical point to remember is to develop original research studies in your niche that have not been done before. You can do this by taking a unique angle on a popular subject matter and targeting difficult keywords.

 

Link Building Trends in 2023 #3. Link Building is More Competitive than Ever

Link building has become more competitive because users demand higher quality from the content they consume. Thus, it makes the content post more competitive, making it harder to build links.

Building backlinks became among the most effective ways to rank higher in search engines. More companies are investing money into link-building every single day. Different link-tracking software are used by many businesses to measure and improve link-building effectiveness.

Getting links for your business is getting more complex day by day. Cold outreach is already saturated. Broken link building is also a very tedious task. Authority websites with significant domain ratings are crowding in the search page results.

Link building is more saturated than ever thus, it requires unique strategies, unique content, and more relationship-building strategies than before.

Link Building Trends in 2023 #4. No-follow Links are More Valuable

No-follow links are not a Google ranking factor. The function of no-follow links is to tell search engines not to add additional weight or ranking.

Google may decide to crawl and index no-follow links, so no-follow links are improperly blocking search engines from finding a webpage. What are the benefits of a no-follow link?

No-follow links drive quality traffic to your page, and this traffic will check out your business and your content. Hence, more traffic on your page can lead to better rankings, leads, and conversions.

 

Link Building Trends in 2023 #5. Target Small Niche Keywords To Get More Backlinks

Targeting small niche keywords to get more backlinks is another effective way to perform keyword research for link building. It helps to identify high-priority keywords already ranking at the bottom of page one or top of page two with a lower page-level link count than your competitors.

While choosing keywords, mix head terms and long-tail keywords. Head terms are short, competitive, high-volume keywords that are hard to rank for, but it doesn’t hurt to target them anyway, as long as you include long-tail keywords.

Long-tails are what will bring your site traffic. Considering factors like the information provided, relevance, and even direct anchor text of that link, no-follows offer far more potential value than ever.

Link Building Challenges Statistics 2023

What are the challenges of link building? Link-building challenges are obstacles, which can include a lack of quality content, difficulty in outreach, and low domain authority.

In other words, these are the common problems website owners face when creating links that lead back to their site.

Regarding link building, lack of quality content is one of the most common challenges website owners face. This problem can manifest in various ways, such as needing help attracting relevant and authoritative backlinks and low engagement levels on the site.

The content on the website may not offer any value to its target audience. Also, it reduces the likelihood of other websites linking. Some reasons for the lack of quality content include low-budget content creation, lack of expertise, and lack of time.
To overcome this challenge, website owners should take the following steps,

  • To identify the needs and preferences of the target audience, conduct comprehensive research and analysis

  • To address the target audience’s pain points, Create in-depth and informative content

    To enhance user engagement on the site, use visual content like images, videos, and infographics

  • To meet the current needs of the audience, update existing content regularly and consistently.

  • To enhance the user experience and improve the site’s readability, organization, and usability

 

94% of content on the internet never gets backlinked. When it comes to SEO practices, 41% of companies believe that backlinking is the biggest challenge. 15.6% of companies don’t think that backlink impacts their brand authority. 5% also say that it’s not an important SEO strategy.

Final Thoughts

Link building is vital for improving your SEO efforts and ranking your website on search engines. You need to know the challenges and opportunities for the best SEO strategy. We have covered the importance of backlinks and provided the latest link-building trends everyone needs to know about. Along with these, make sure to update the newest link-building statistics.